One of the most powerful features of Infogamy is it's full integration with Google Analytics. The set up and integration is simple and it provides you with many benefits:
1. Lead Source Tracking
When integrated with Analytics, Infogamy collects the tracking data of your leads, that includes:
1. Traffic Source
3. Adwords Ad Group
5. Visitor Type
6. Landing Page
7. Device (Mobile / Desktop / Tablet)
All the tracking data that is collected with your leads is aggregated to a set of reports, so you are easily able to see:
1. Which landing pages convert better
2. Most effective Sources and Campaigns
3. Google Adwords Cost Data Import
If your Google Adwords account is connected to your analytics, then we are able to pull Adwords spend and show you:
1. Cost per lead
2. Cost per sale
This is key information in marketing decisions and campaign optimization.
4. Lead Scoring (Prediction)
Our prediction module bases its model on user tracking data which is collected from Google Analytics.
5. Real Time Data
Working with Real Time Google Analytics API, we are able to show you the current amount of visitors you have on you website.
6. Sending E-commerce Transactions & Events
Each time a lead is received we infogamy sends an event to your analytics account, its the most accurate way to measure leads in your GA account.
On each "Won" lead, Infogamy sends an E-commerce Transaction to your GA account, this way your marketing team can see which campaigns converted to sales, thus allowing them to better optimize them.
Make sure you activate the E-Commerce Module in your GA account.